CHARLOTTE, N.C. (February 29, 2024) – Right this moment, Ladies on the Run Worldwide, a nonprofit that empowers younger women, introduced it has partnered with BNP Paribas, Europe’s main monetary establishment and a worldwide sponsor of tennis, by way of the financial institution’s inaugural “Factors for Change” marketing campaign on the BNP Paribas Open.

Via the Factors for Change initiative, BNP Paribas will donate $1 for each level scored through the 2024 BNP Paribas Open to Ladies on the Run Worldwide. The BNP Paribas Open is an expert tennis match held on the Indian Wells Tennis Backyard in Indian Wells, California. The match runs from March 3 to March 17, 2024. The BNP Paribas Open is the biggest mixed ATP Tour Masters 1000 and WTA 1000 tennis occasion on this planet.

Michelle Sprod, head of selling and communications, Americas for BNP Paribas mentioned, “BNP Paribas is proud to collaborate with Ladies on the Run by way of our Factors for Change marketing campaign. For greater than 50 years, we have now demonstrated that tennis is a robust catalyst for constructive change, empowering communities worldwide each on and off the court docket. By becoming a member of forces with Ladies on the Run, BNP Paribas reaffirms its dedication to selling training and inclusion by way of sport.”

“Ladies on the Run is honored to companion with BNP Paribas by way of their impactful Factors for Change Initiative, which drives substantial transformation in youth sports activities equality,” mentioned Elizabeth Wian, senior vp of partnerships and improvement at Ladies on the Run. “Now greater than ever, women want the talents to construct their confidence, develop significant relationships, and uncover the enjoyment of motion that Ladies on the Run offers, and we’re grateful for the funding from BNP Paribas in increasing our work.”

The funds raised will assist Ladies on the Run enhance the attain and entry of its empowerment packages, amplify the group’s work to drive nationwide participation and develop curricula, sources, and instruments to additional the group’s mission. Funding will even help Ladies on the Run programming, particularly within the Coachella Valley, the place the BNP Paribas Open is hosted.

Formally launched through the 2023 French Open, BNP Paribas’ “Factors for Change” marketing campaign is energetic in any respect skilled tournaments sponsored by BNP Paribas. Each level scored throughout these tournaments is changed into donations to profit native associations selling training and inclusion by way of sport.

About Ladies on the Run  

Ladies on the Run Worldwide (GOTRI) creates and gives after-school empowerment packages designed for third– to Eighth-grade women. The nationwide nonprofit helps contributors acknowledge their inside power, enhance their degree of bodily exercise, think about their prospects, and confidently arise for themselves and others by way of the modern integration of enjoyable bodily actions, life-skills classes, and impactful neighborhood initiatives. The research-based curriculum led by skilled volunteer coaches explores core subjects related to 8- to 13-year-old women, together with understanding feelings, fostering friendships, expressing empathy, and standing up for ourselves. The coaches and curriculum create a way of belonging for all contributors and meet the very important wants of ladies at the moment. This system culminates in a neighborhood affect mission and a celebratory 5K. Because it was based in 1996, this nationwide motion has served greater than 2.25 million women in all 50 states and Canada. Study extra at girlsontherun.org.